Pegasi Communications
Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain brands’ social media presence
Experience in Meta, Google ad platforms and PPC
Setup, Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams to deliver client requirements
Represent the point of contact for clients needing assistance with services.
Collaborate with agencies and other vendor partners
Evaluate emerging technologies.
Qualifications
Bachelor degree in marketing, communication or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEM, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Ads campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement