Exeed College
We are on the hunt for a sharp and innovative email marketing specialist. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.
Responsibilities:
• Conducting market research to better comprehend prevailing consumer behaviors.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could
inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and
prospective clientele.
• Creating well-written copy that is free from mistakes.
• Collaborating with graphic designers to improve the appearance layout of outputs.
• Maintaining a database of customers who have opted to receive our correspondence.
• Distributing emails using automation software.
• Monitoring and reporting on the utility of each campaign.
Requirements:
• Degree in marketing management, advertising, communications, or similar.
• Proven experience creating high-impact, unique marketing campaigns.
• Prior database management experience, preferably in a similar role.
• Familiarity with pertinent automation and performance evaluation software.
• Outstanding copywriting and copyediting abilities.
• Ability to harness collaboration to produce well-crafted content.
• Drive, ingenuity, and gumption.